Case study / Platform build
Plan Heavy
A full directory platform for food, activities, restaurants, venues and plans. Search, listings, categories and a growing base of businesses. This is the build that sets the standard for everything ouibild ships, and the one we point to when a client asks whether we can really handle scale.
The journey
Home, to search, to listing
01
The brief
Most agencies are asked to build a website. Plan Heavy asked for a platform : a destination where people find food, activities, restaurants, venues and plans, and where businesses get found in return.
That is a different order of problem. It means search that actually works, listings that load fast when there are hundreds of them, a category structure that can grow without collapsing, and a front end polished enough that people want to stay and explore rather than bounce back to a search engine.
It also has to earn trust on both sides of the marketplace. Visitors need to believe the listings are worth their time. Businesses need to believe a listing will bring them custom. Get either wrong and the whole thing stalls.
02
The build
Search-first architecture. The entire experience is organised around getting a visitor from intent to listing in as few steps as possible. Home to search to listing, with filters that narrow the field rather than overwhelm it.
Listings engineered for conversion. Each listing is structured like a small landing page: imagery, the essentials, location and a clear next action. Built once as a system, performing consistently across every category in the directory.
Booking-ready foundations. The architecture anticipates bookings and richer business tooling, so the platform can grow into reservations and scheduling without tearing anything up and starting again.
Enterprise discipline. Version control, structured deployments and performance budgets. The same discipline ouibild carries from Jaguar Land Rover and NHS project work, applied to a consumer platform.
03
The result
A live, public platform that does the job it was built for: connecting people looking for something to do with the businesses that can give it to them. Plan Heavy is not a concept deck or a prototype gathering dust. It is running, in the wild, with real listings and real traffic.
For ouibild it does something else too. It is the single most persuasive thing in the portfolio, because it answers the only question that really matters to a serious client: can you actually build the hard thing, end to end, and ship it? The answer is on the screen.
What this proves
If a studio can ship a platform, your website is a safe pair of hands.
Plan Heavy is ouibild's standing proof of capability. Live, public and growing.
See it live