App development
Software we bet our own business on.
ouibild runs on software ouibild built. A full CRM and project platform, AI products, fitness tooling and automation pipelines. That is the difference between an agency that talks about apps and one that ships and runs them every day.
Built and running
Our own production software
DGX World
A complete business operating system: projects, clients, tasks, time tracking, invoicing, calendars and an AI assistant that takes actions, not just notes. Built as a single-page application and used daily to run the studio.
VideoRead
Turns long-form video into editorial articles through an AI transcription and summarisation pipeline, with model routing and provider fallbacks. A production AI system, not a weekend demo.
Cloud and device apps
Fitness tracking with Apple Health sync, automation through Apple Shortcuts, notification bots and custom deployment tooling. We integrate with the devices and services people actually use.
Design representation of the DGX World operations dashboard.
What we can build for you
A tool that does not exist yet is our favourite brief.
- Custom CRMs and dashboards. Your workflow, your data, your rules. Not a subscription you have to bend your whole business around.
- AI integration done properly. Assistants that act, content pipelines, summarisation and search, with cost controls and fallbacks built in from the start.
- Booking and scheduling systems. Slots, capacity, confirmations and reminders, designed for hospitality and activity businesses that live and die by the calendar.
- APIs and integrations. Connecting your site, your tools and your devices so data moves on its own and nobody is retyping it into a spreadsheet.
- WordPress as an application platform. Single-page apps, REST APIs and custom plugins running on infrastructure your team already understands.
Every release numbered, changelogged and reversible. No mystery deployments at midnight.
Syntax checks, structural checks and pre-deploy gates on every single release, without exception.
Software is a relationship, not a handover. We stay accountable long after launch.
How software ships here
Small releases, real discipline
Define
We pin down the problem and the smallest version that genuinely solves it. Scope creep dies right here.
Prototype
Working software early. You click it, break it and shape it before it hardens into something expensive to change.
Ship
Versioned releases with changelogs and pre-deploy checks. Deliberately boring, because boring deployments are safe ones.
Evolve
Real usage drives the roadmap. The tool grows with the business it serves, guided by what people actually do with it.
Bring the idea
The tool your business is missing can exist by next quarter.
Describe the problem. We will tell you what the smallest useful version looks like, what it costs, and how fast it can ship.